First up, please allow me to assure you that I haven’t lost the plot. Over the years, most of my clients have asked if I would help them attract and hire new salespeople into their businesses, with a great number of successes. It’s a core part of my business, but hiring new sales staff right now might be a mistake for you and here’s why.
What is crystal clear to me, is that if you believe you can simply hire your way to sales success, you’ll most likely be setting yourself up for costly disappointment. Our research shows that every time a new sales hire goes wrong, it costs the business a whopping $120,000.
If you’re serious about attracting and then keeping great salespeople, before you do anything, ask yourself these questions:
- Do we have effective sales managers who hold their team accountable, or ones who avoid challenging their people and are happier being one of the gang?
- Do we provide ongoing sales, industry and product training or just expect our salespeople to know it already and get on with it?
- Does our business really embrace coaching and mentoring or like most, just pay it lip service?
- Is there a clear correlation between results and rewards for our salespeople or is this an area of confusion?
- Do we offer a career path for our top performers?
Create the right environment first, ensure it stays in place and then you’ll have every right to expect the best salespeople will want to come and work with you.
If you would like to learn more about how you can transform your sales organisation, you can contact me directly on 0416 115266 or email me at
